Sales Promotion

Greater visibility. Direct connections. New opportunities in the group travel market.

How can a good tourism product become an attractive proposition for group travel? And how can you reach the tour operators looking for suitable hotels, appealing destinations and compelling travel programmes?

We help destinations, hotels and tourism providers position their offerings in the German-speaking group travel market and develop new business contacts. We combine communications and marketing expertise with in-depth knowledge of the group travel sector and an established network of industry contacts.

Tailor-made activities, not off-the-shelf solutions

Every destination and tourism provider has different needs, objectives and priorities. That is why we develop an individual approach for each project and carefully coordinate the activities best suited to achieving its goals. Possible formats include:

  • B2B newsletters: Targeted communication with tour operators and coach companies, presenting new offers, hotel information and concrete group travel ideas.
  • Roadshows: Joint presentations with hotel and destination partners, taking their offers directly to selected group tour operators.
  • Trade fairs and industry events: Concept development and organisation of joint trade fair appearances, or participation as a business partner in existing presentation formats.
  • Partnerships and joint sales initiatives: Collaborative activities that bring complementary offers together, create new contacts and generate additional sales opportunities.

Whether it is a single activity or a coordinated campaign, we develop the format that best matches your offering, objectives and target audience.

We understand both sides of the group travel market

We know what tourism providers want to showcase – and what group tour operators look for when selecting products for their programmes. This understanding of both sides of the market makes the difference: it enables us not only to present tourism offerings in a compelling way, but also to align them with the specific needs and interests of the group travel sector.

Would you like to strengthen the position of your destination, hotel or tourism offering in the German-speaking group travel market? We work with you to develop the right strategy and activities to turn your ambitions into tangible business opportunities.